
For Directors, Senior Leaders, and Founders who are already exceptional —
and not yet consistently experienced as the authority they are.







Monday: You prepare carefully. You share a sharp insight. The conversation moves on.
Tuesday: A difficult conversation. You over-explain to make sure you're not misunderstood.
Wednesday: Q&A. Your voice tightens under pressure. A louder colleague takes the room.
Thursday: A networking event. Pleasant, capable — but not strategically memorable.
Friday: You replay the moments you stayed quiet and think — I should be further ahead by now.



You have done everything right.
You have delivered, managed, led, and solved. You have been the reliable one, the trusted one, the one everyone goes to when something needs to be done properly.
And somehow — it's still not translating.
Ideas you voiced in a meeting get credited to someone else. Opportunities that should have your name on them go to someone with less experience and more presence. The promotion conversation keeps getting deferred.

The women who struggle most with presence are almost never the least capable people in the room.
They are the most capable ones.
You were built for depth. For substance. For delivering.
You were rewarded — your whole career — for the quality of your output.
Nobody ever told you that at a certain level, the game changes.

Whether people feel your authority before you've spoken.
Whether your ideas land — or get absorbed into someone else's confidence. Whether decision-makers picture you in bigger rooms when you're not in the room.
That is a skill. A learnable, teachable, practicable skill.
And the fact that you don't have it yet is not a character flaw.
It's simply a gap that nobody in your career ever closed.
Until now.


Invisible in rooms I had worked hard to earn a seat in.
My voice tightened under pressure. My ideas disappeared.
I prepared more than anyone else in the building —
and somehow it still didn't land the way it should.
That gap — between what I knew I was capable of and how I was being experienced —
became the question that shaped the next thirty years of my life.
The answer came from an unlikely place.

I went to China as a trained actor from Australia — passionate about communication and connection, but not yet certain of my own authority. What happened there was something I could never have predicted.
I became China's first foreign television host. The only foreigner licensed to live broadcast on Chinese national television. Six million viewers. Every day. Under pressure. In real time.
And in a single 90-minute broadcast — I drove two million dollars in sales.
That wasn't luck. That was presence. And it taught me something I have spent the rest of my career teaching others: led, and solved. You have been the reliable one, the trusted one, the one everyone goes to when something needs to be done properly.
And somehow — it's still not translating.
Ideas you voiced in a meeting get credited to someone else. Opportunities that should have your name on them go to someone with less experience and more presence. The promotion conversation keeps getting deferred.

Not by becoming louder.
Not by performing confidence.
Not by copying a leadership style that was never built for you.
By learning exactly how authority is communicated — not performed.
And then doing it so consistently that the room doesn't question it.

Since leaving television I have spent three decades inside boardrooms, leadership programmes, and coaching rooms — across Australia, China, the United States, the United Kingdom, Singapore, and the UAE.
I have trained senior leaders at BP, Ford, IBM, Fragomen, Alibaba, Twinings, and McCain. I have chaired AustCham Shanghai, sat on the board of the University of Southern Queensland, and built and led multiple businesses.
I know what a VP presence looks like versus a Director presence. I know what's one small adjustment away — and what needs deeper work. I know the difference between a voice issue, a nervous system issue, and a belief issue. And they each need a completely different fix.
That pattern recognition took me thirty years to build.
When you work with me, you get to borrow it.

Because I kept watching the same thing happen.
Brilliant women — Directors, GMs, Founders — delivering exceptional work, managing complex teams, holding organisations together. And being invisible in the rooms where their careers were being decided.
Overlooked for opportunities they had earned. Credited with reliability and not with leadership. Watching less capable colleagues move faster because they knew something she didn't.
The Power of Presence exists because that gap is closeable.
Every single time.
And once you close it, no one can take it from you.

Daily viewers on
Chinese national television
In sales in a single
90-minute live broadcast
Years training senior leaders
across four continents
Continents — US, UK, Australia, Singapore, China, UAE







Chair, AustCham Shanghai · Board Director, University of Southern Queensland · CEO, Arete Group










These are not transformations that took years. They happened in weeks. Because presence is not a journey — it is a skill.
And skills, when taught precisely, change fast.
★★★★★
I had been passed over for promotion three times. I came into Heidi's programme convinced my problem was political, not about presence.
Six weeks later I walked into my performance review differently — I didn't wait for them to evaluate me, I led the conversation. Three weeks after that, my company created a Director position specifically for me.
Jennifer — Senior Manager → Director, Financial Services
★★★★★
Within two weeks something had shifted that I couldn't fully explain. I stopped explaining myself and started directing. My team noticed before I did. Six months on, I'm being considered for a role two levels above where I was when I joined.
Claire — Head of People, Global Technology
★★★★★
I used to walk out of every leadership meeting feeling like I had disappeared. I had good ideas. I had experience. Nobody was listening. After six weeks with Heidi, I'm the person the room looks to when things go quiet. I don't know how else to describe it — I became someone people believed.
Sarah — Finance Director, Professional Services
★★★★★
The grounding technique alone was worth everything. I used it before my first board presentation in a new company. I got through it without a single moment of voice-shake, and the CEO told me afterwards it was the clearest presentation he'd heard from anyone in that role. That was week three.
Michelle — VP of Strategy, Scale-up
★★★★★
"I've had executive coaches before. What's different about Heidi is the precision. She doesn't give general advice — she watches your exact situation and tells you exactly what to shift. It is not coaching. It is pattern recognition applied specifically to you."
Anna — Senior Director, Global Consulting


A programme built for one specific woman: senior, capable, and not yet consistently experienced as the authority she is.
Not a mindset course. Not public speaking training. A precision system for Directors, VPs, and Founders who need authority that holds under real pressure — in leadership meetings, difficult conversations, and high-stakes rooms on Teams and Zoom.


This is where the fastest change happens.
Fortnightly live sessions with Heidi. A small, hand-selected group of senior women at the same level as you. You bring your real meeting, your real challenge, your exact situation. Heidi tells you precisely what to shift — not a framework to interpret, a specific answer for your specific room.
You also get the complete 6-Step Power of Presence Method — all 24 practical classes and workbooks — from day one. Plus live skills workshops, the Executive Presence Community, and every bonus resource from Heidi's thirty years on stages and in boardrooms.

You walk into high-stakes meetings with a plan, not a prayer ✓
Your ideas land in one pass instead of disappearing or being absorbed ✓
Your voice is steady under pressure — including on camera ✓
You stop replaying Friday and start driving Monday ✓
Senior leaders experience you as someone ready for bigger rooms ✓

The complete 6-step system, at your own pace and on your own timeline. Start today without waiting for a cohort intake.

Heidi's most intensive offering. Weekly 1:1 sessions, direct WhatsApp access, and her full attention on your exact situation.

Heidi works with organisations to build executive presence across leadership teams and speaks at conferences and leadership summits globally.


In your first 30 days, apply one technique from the programme in one real meeting or conversation.
If you don't feel a meaningful shift in how you show up — and how others respond to you — email Heidi's team. Your first month will be refunded in full. No conditions. No questions.
That offer exists because the work works. And once you feel the difference, there is no going back.


What I do in the 60 seconds before every stage and boardroom.
This is the grounding technique I've used for thirty years — on Chinese national television, in Fortune 500 boardrooms, and before every high-stakes coaching session. I teach it on day one of The Power of Presence.
I'm giving it to you now, for free. Use it before your next meeting.
Notice what changes.









Weekly presence tips, behind-the-scenes from inside the programme, and direct insight from Heidi on what's actually changing for senior women right now.
Follow @itsheididugan on Instagram, Facebook, YouTube, and TikTok.

The Executive Group Mentoring intake is deliberately small.
Heidi keeps it that way so she can engage with each person genuinely.
When the cohort is full, enrolment closes until the next intake.